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Detroit Diesel Responds to Shell’s Claims

In a letter sent yesterday to its vendors, suppliers, customers, and a number of organizations, and others, Detroit Diesel Corporation released a position statement regarding “Shell’s Mobil Competitive Claim.”

The letter is directed at Shell’s advertising campaign where Shell claims that a sample of ExxonMobil Delvac 1300 Super 15W-40 it tested does not meet API CK-4 and Detroit Diesel (93K222) engine oil specifications. Specific to the claim, Shell says the sample did not pass the Volvo T-13 engine test.

In response to the Shell’s claim, Detroit Diesel’s position statement says that “Mobil Delvac 1300 Super 15W-40 met all of the requirements to receive an API CK-4 license” and “all the requirements for inclusion on Detroit Diesel’s 93K222 approved engine oil list.” Further, “Inclusion on Detroit Diesel’s 93K222 approved engine oil list is at the sole discretion of Detroit Diesel Corporation” and that “The Volvo T13 engine test data for Mobil Delvac 1300 Super 15W-40 met the requirements for API CK-4 and DDC DFS 93K222.”

In addition to these points, the statement says, “The Volvo T13 engine test is approved by ASTM, API, ACC, EMA, DDC, and other organizations” and “The precision statement for the Volvo T13 engine test is available in ASTM D 8048.”

Detroit Diesel’s position statement concludes with:

“Any and all public claims that a Detroit Diesel-approved product does not meet Detroit Diesel specifications shall only be communicated by Detroit Diesel Corporation.”

From what JobbersWorld is hearing from those who received the letter, the position statement makes it clear that Detroit Diesel stands by its approval of Mobil Delvac 1300 Super 15W-40. Further, the letter makes it clear that Detroit Diesel calls the shots on its product approvals, not lubricant marketers.

Related stories and video:

ExxonMobil Responds to Shell’s Claim
Shell Amps up the Volume about its Claim
Shell Claims Shell Rotella Meets The Standards While A Leading Diesel Engine Oil Does Not
Not All Oils Meet Industry Standards
– YouTube – (Video 1 and Video 2)

New Tariffs Mean no Price Increase for ELM Biobased Greases

In what clearly is a change from much of the news JobbersWorld has been publishing in 2018 about industry wide price increases, Environmental Lubricants Manufacturing, Inc. (ELM), a leading biobased lubricants company announced that prices will not rise in some of its key grease products.

According to ELM President Dr. Lou Honary “… since the beginning of 2018 we have seen three waves of price increases by major suppliers for base oils, additives and for finished lubricants and greases. We too are impacted by increases in the price of additives, but we have also seen our base oil prices stabilize and decrease much to the disappointment of our farmers. Depressed agriculture commodity prices combined with continuous improvement in our microwave-based grease processing, we are pleased to inform our customers that not only are we not following the crowd and increasing our prices, in the case of biobased rail curve, wire rope, drill rod grease and food grade greases, we are seeing some price reductions.”

ELM production manager Saeed Soleimani stated, “increase in sales volumes of VGP certified biobased wire rope grease, barium grease-substitute biobased drill rod grease, and our lithium-based rail curve greases have helped us to further increase our purchasing power.” ELM has been private labeling biobased greases for several US and international companies. Honary said “we have long recognized that our way to the broader market is through cooperation with successful mineral oil lubricant marketers and manufacturers. We are signing on more capable private labelers who find their margins continue to degrade in mineral oil-based products while biobased products offer a new high margin opportunity.”

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