Consolidated Brands Launches Maverick® Brand Lubricants
Consolidated Brands (ZXP Technologies) is proud to announce the international launch of MAVERICK® Brand Lubricants. The launch of MAVERICK® Lubricants introduces more than 200 unique SKUs, from bulk truckload shipments to 4 oz. bottles, including quarts, 5 quarts, gallon jugs, 5-gallon pails, 55-gallon drums, and 275-gallon totes.
“The launch of a powerful new brand amid a global supply chain crisis demonstrates our continued commitment to add value throughout the supply chain, serve our important customers, and deliver new solutions to the lubricants marketplace,” said Jennifer Straumins, CEO of Consolidated Brands. “The foundation of the MAVERICK® brand starts with premium product quality, engineered with a combination of the latest additive and base oil technologies, providing maximum protection and guaranteed performance in every application. We are extremely proud of the MAVERICK® Brand and very excited to introduce it to the world,” added Ms. Straumins.
Consolidated Brands also announced the opening of a new 260,000-square-foot distribution center to support the launch of MAVERICK® Brand Lubricants and to optimize efficiency for customer-packaged goods shipments. “Our new distribution center is strategically located 3 miles from our blending and packaging facility and will offer additional surety of supply through added safety stock and enhance timeliness of outbound customer shipments, which are both critical within the historic challenges the lubricant market is facing today,” concluded Ms. Straumins.
“MAVERICK® Lubricants introduces a fresh, bold, and energetic brand to our international customer base,” said Amanda Honeycutt, VP of Product Development and Marketing at Consolidated Brands. “Our brand strategy incorporated a segment-specific marketing platform for each product category we serve. STREET POWERTM (automotive), FLEET POWERTM (commercial and heavy-duty), MOTO POWERTM (motorcycle and powersports), and MAVERICK® Industrial Lubricants (specialty industrial and oilfield) provide application-specific marketing value to complement our advanced product technology,” concluded Ms. Honeycutt. For additional information, visit www.zxptech.com/maverick.
About Consolidated Brands
Consolidated Brands (ZXP Technologies) operates an automated, state-of-the-art blending and packaging facility located in Highlands, TX, minutes from the port of Houston and other major transportation hubs. Their raw material location has over 650,000 combined square feet of warehouse space and 15 million gallons of bulk storage capacity. They serve some of the world’s largest oil brands and retail partners, premium OEM fluids, private label programs, and service domestic and international distribution demand.