Three Canadian Distributors Earn Gold Tier in Imperial Oil’s 2025–2026 Circle of Excellence Program

Imperial Oil has announced that three of its Canadian lubricant distributors have achieved Gold tier status in the 2025–2026 Canada Circle of Excellence (COE) program.
This prestigious recognition honors top-performing partners based on measurable outcomes in sales growth, market capabilities, customer engagement, and operational excellence.
The 2025–2026 Imperial Oil Gold-tier honorees are:
- Morgan Fuels
- Marsollier Petroleum Ltd.
- Bluewater Lubricants
Each distributor demonstrated exceptional performance and strategic alignment with Imperial Oil’s business priorities. In the company spotlights below, representatives from the recognized organizations reflect on the significance of this achievement and the commitment that helped earn this distinction.
Morgan Fuels

CEO – Owner
Morgan Fuels
“We’re thrilled and honoured that Morgan Fuels Inc. has been awarded with the Imperial Oil Gold Tier 2025-2026 Circle of Excellence Award. This prestigious recognition reflects our commitment to excellence in sales, delivery and growth in our business and the dedication and hard work of our exceptional team. Our sales, operations, and management members continue to go above and beyond to achieve this milestone. Their unwavering commitment to excellence, teamwork, and innovation has made this award possible. We would also like to acknowledge the Mobil Lubricants team at Imperial Oil which working with them has made achieving this award possible. Together we continue to strive for excellence in our industry. Thank you to every member of our team for representing the spirit of excellence at Morgan Fuels Inc. and continued growth and successes!”
– Darrell Morgan, CEO – Owner
Morgan Fuels is a privately-owned fuel services company based in Sioux Lookout, Ontario, Canada, with over 91 years of experience serving Northern Ontario and Manitoba. Established in 1935, the company is a branded Esso fuel and Mobil lubricants distributor, specializing in sales and delivery of bulk and packaged Mobil lubricants, land and aviation fuels sales and distribution, and bulk propane for industries such as construction, mining, forestry, agriculture, aviation, and commercial operations.
Known for its ability to serve remote locations and deliver in challenging winter conditions, Morgan Fuels offers a full range of services. The company prioritizes safety, reliability, and exceptional customer service, reinforcing its trusted reputation through consistent quality and long-standing community ties.
Marsollier Petroleum Ltd.

President
Marsollier Petroleum Ltd.
“Earning Gold-tier recognition in Imperial Oil’s Circle of Excellence program is a tremendous honour for our entire team at Marsollier Petroleum. This achievement reflects the hard work, dedication, and customer-first mindset our employees bring every day. We’re proud to represent the Mobil brand and to deliver consistent value to our customers across the markets we serve. This recognition motivates us to keep raising the bar in service, operational excellence, and growth as we look ahead to the coming year.” — John Marsollier
Marsollier Petroleum Ltd., established in 1973, is a leading regional distributor of Mobil™ bulk and packaged lubricants, serving Saskatchewan, Manitoba, and northeastern Alberta. Headquartered in Saskatoon, Saskatchewan, the family-owned company operates direct retail outlets in multiple locations, supported by an extensive network of sub-distributors and resellers.
With a commitment to top-notch customer service, on-time delivery, and advanced technical support, Marsollier Petroleum caters to diverse industries such as automotive, agriculture, and mining. Under the leadership of President John Marsollier, the company has grown from its roots as an Esso agent to a trusted name in lubricant distribution, emphasizing quality and efficiency.
Bluewater Lubricants

President & CEO
Bluewater Lubricants
“I am incredibly proud to share that Bluewater Lubricants has been honored with the Imperial Oil Gold Tier 2025-2026 Circle of Excellence Award. This is a recognition that reflects not only our sales excellence but also our unwavering commitment to our customers. This achievement is the result of relentless dedication, innovative thinking, and the collaborative spirit that defines our company culture. To our customers, thank you for trusting us with your business and inspiring us to raise the bar continually. To our Bluewater Lubricants team, your passion, resilience, and drive have made this possible — you are the true champions behind this success. This award is not just a milestone; it’s a reminder that when we lead with integrity, focus on value, and work together, extraordinary results follow. We look forward to building on this momentum and continuing to set new standards in our industry.” – Patrick Wilson, President & CEO
Since 1998, Bluewater Lubricants has grown into Canada’s largest independent distributor of premium Mobil-branded products. Their dedicated sales team helps customers take full advantage of available support, including product training, strategic initiatives, and impactful promotional materials designed to boost sales.
With more than 160,000 square feet of warehouse space, Bluewater incorporates over 50 bulk oil tanks with a combined capacity of five million litres + across facilities in their Edmonton, Moncton, and St. John’s footprints. The company is committed to quality, innovation, and sustainability, delivering solutions tailored to meet the diverse needs of its customers.
From race cars to heavy haulers, and from tractors to sawmills, Bluewater understands that keeping vehicles on the road and equipment running is essential. By taking a solutions-focused approach, they help customers strengthen their competitive edge—always delivering the right product, for the right reason, at the right time.