Castrol® Unveils New Branding and Best-in-Class Product Claims Across Its Full Synthetic Range
Castrol EDGE Extended Performance Offers Consumers the Best Performance and Protection of any Commercially Available Oil
Castrol, a global leader in lubricants and part of the bp group, today announced new branding for its line of synthetic oils, as well as multiple new, industry-leading claims surrounding performance and protection. This news comes during Castrol’s 125-year anniversary, a year which has already been full of exciting announcements and initiatives – including the launch of an updated corporate brand as well as packaging design.
“Our goal is always to exceed our customers’ expectations, and with our synthetic motor oils we are doing exactly that.”
Castrol EDGE Extended Performance, the brand’s most advanced synthetic motor oil, has superior performance and protection capabilities – including a new oil change interval of up to 25,000 miles. Rigorous testing of EDGE Extended Performance demonstrated the following:
- Highest level of high-temperature performance – 50x better than the industry standard*
- Highest level of wear protection – 6X better than the industry standard**
- 3x stronger against viscosity breakdown than the leading full-synthetic***
Plus, Castrol EDGE Extended Performance is the only engine oil to meet all 3 key industry specifications: API, GM dexos Gen3 and ACEA C2/C5.
Castrol is simultaneously relaunching its three flagship synthetic “stronger for longer” motor oil brands that now include best-in-class oil change intervals – Castrol GTX Full Synthetic (with a 10,000-mile oil drainage interval), Castrol EDGE (with a 20,000-mile oil drainage interval), and Castrol EDGE Extended Performance (with a 25,000-mile oil drainage interval). The relaunch will be supported by an omnichannel marketing campaign which debuted earlier this month.
“For 125 years, Castrol has been pushing the boundaries of innovation to deliver superior performance and protection, and we are thrilled to add these industry-leading claims to that extensive list,” says Andreas Osbar, President & CEO, Castrol Americas. “Our goal is always to exceed our customers’ expectations, and with our synthetic motor oils we are doing exactly that.”
Designed to be stronger for longer, these oils provide consumers with even more miles of protection and performance. Research showed that extended oil change intervals are viewed as indications of quality and durability by consumers, rather than a reason to change their typical oil change behavior.
To learn more visit www.castrol.com.
* As measured in the Sequence IIIH engine test vs. API SP test limit
**As measured in the Sequence IVA test vs. latest API test limit
***As measured in Kurt Orbahn test on 5W-30 grade
About Castrol: Castrol, one of the world’s leading lubricant brands, has a proud heritage of innovation and fueling the dreams of pioneers. Our passion for performance, combined with a philosophy of working in partnership, has enabled Castrol to develop lubricants and greases that have been at the heart of numerous technological feats on land, air, sea, and space for over 125 years.
Castrol is part of the bp group and serves customers and consumers in the automotive, marine, industrial and energy sectors. Our branded products are recognized globally for innovation and high performance through our commitment to premium quality and cutting-edge technology. For more information, please visit: www.castrol.com
Source: Castrol