Valvoline™ Restore & Protect Recognized as 2025 Product of the Year USA Award Winner
40,000 American shoppers voted Valvoline’s Restore & Protect motor oil as Most Innovative Product in Car Care category.
Valvoline™ Global Operations today announced that its Restore & Protect motor oil has been named 2025 Product of the Year USA award winner in the Car Care category. Recognized for its innovative formula and performance benefits, Restore & Protect motor oil is designed to remove up to 100% of engine-killing deposits when used as directed.*
Selected for this distinguished honor, this first-of-its-kind product product emerged from a national study involving 40,000 American consumers, as conducted by Kantar, a prominent name in consumer research. The Product of the Year award, recognized as the largest consumer-voted awards program for product innovation, celebrates the substantial performance benefits that Restore & Protect delivers to its customers.
Launched in January 2024, Restore & Protect represents the first motor oil formulated to effectively revitalize a car’s engine, allowing it to operate as if it were new.* This revolutionary advancement is challenging established beliefs about the role of motor oil in engine maintenance and is setting a new performance benchmark in the automotive sector.
“As we constantly strive to deliver exceptional products to our customers, we are honored to be chosen by consumers as a 2025 Product of the Year award winner,” said Greg Barntsen, Valvoline Global Operations General Manager – Americas. “Restore & Protect is not only on the forefront of value-added innovation in our industry, it’s a reflection of Valvoline Global’s commitment to inventing the way forward with innovative solutions to global automotive challenges.”
For more than three decades, Product of the Year has established itself as a reliable resource for consumers, assisting them in making informed purchasing choices and discovering the finest new products available worldwide.
With the rapid evolution of markets and the increasing complexity of consumer choices, the distinctive Product of the Year red seal enables consumers to identify products that stand out in terms of functionality, design, packaging, and ingredients. Additionally, this credential acts as a powerful marketing tool for brands, fostering greater awareness and interest in purchases within their specific categories.
“In a highly crowded and dynamic marketplace, Product of the Year plays a crucial role in linking consumers with the latest innovative products across various industries including food, beverage, personal care, pet care, household, and more,” said Mike Nolan, Global CEO of Product of the Year Management. “We’re thrilled to celebrate Valvoline’s Restore & Protect as a 2025 Product of the Year Award Winner, voted on by 40,000 Americans for the unique value, quality, and innovation it brings to households nationwide.”
In tandem with the winner announcement, Restore & Protect is featured in a shoppable article on PEOPLE Online, created in partnership with DotDash Meredith publishing; and in several Ensemble IQ publications, including Path to Purchase, Progressive Grocer and Store Brands.
To learn more about Valvoline Restore & Protect, visit:
https://www.valvolineglobal.com/en/restore-and-protect/
Additional details on the full list of 2025 Product of the Year award winners can be found at
productoftheyearusa.com.
About Valvoline™ Global Operations
Valvoline™ Global Operations is a worldwide leader in automotive and industrial solutions, creating future-ready products and best-in-class services for partners around the globe. Established in 1866, we introduced the world’s first branded motor oil, claiming our position as The Original Motor Oil.
As The Original, we’ve been innovating to solve problems for over 150 years. With sales in more than 140 countries and territories, our solutions are available for every engine and drivetrain, including high-mileage and heavy-duty vehicles, offered at more than 80,000 locations. And we’re committed to powering the future of mobility for vehicles with electric, hybrid and internal combustion powertrains – today and as we move forward. We are now a part of Aramco, one of the world’s largest integrated energy and chemicals companies.
Our strategic partnership creates a powerful combination to drive unparalleled product innovation and sustainable business solutions.
To learn more visit www.valvolineglobal.com.
™ Trademark, Valvoline Global or its subsidiaries, registered in various countries.
*Up to 100% piston deposit removal when used as directed for four or more consecutive oil
changes. Based on adapted sequence IIIH testing.
About Product of the Year
Product of the Year is the largest consumer-voted award for product innovation. Established over 30 years ago, POY currently operates in over 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of 40,000 consumers in a national representative study conducted by research partner Kantar, a global leader in consumer research. The award is a powerful merchandising program for marketers proven to increase product sales, distribution, and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year logo in marketing communications for two years. For more information, visit productoftheyearusa.com.
About Kantar
Kantar is the world’s leading marketing data, insight, and consultancy company. We know more about how people live, feel, shop, vote, watch and post worldwide than any other company. Working across the entire sales and marketing lifecycle, we help brands uncover growth in an extraordinary world. Kantar services over half of the Fortune 500 companies in 100 countries.
SOURCE Valvoline Global Operations