Hot Shot’s Secret Named Top Performer in Performance Chemical Category for Dollar Share Growth
Hot Shot’s Secret®, the performance chemical brand renowned for its high-impact additives and specialty lubricants, has been recognized as the leading brand in the Performance Chemical category for 2025 dollar share growth. The recognition was announced by Circana™ at the Seventh Annual Automotive Aftermarket Performance Awards during the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, underscoring the brand’s exceptional momentum and expanding presence in the automotive aftermarket.
The award is grounded in rigorous retail-tracking data compiled by Circana, which measures dollar-share change among brands with significant annual sales. Hot Shot’s Secret emerged as the category leader based on its strong retail performance, demonstrating notable growth compared with other performance chemical brands.
Hot Shot’s Secret Brand Manager, Josh Steinmetz, expressed gratitude to the community that helped fuel this achievement, stating, “We couldn’t have done it without you—our loyal fans, dealers, and partners. Your trust and support continue to fuel everything we do. Thank you for making Hot Shot’s Secret your go-to name for performance and reliability!”
The recognition reflects the brand’s strategic focus on innovation, quality, and real-world performance. Hot Shot’s Secret offers a broad portfolio of more than 50 formulations — from fuel and oil additives to specialty lubricants — designed to meet the needs of automotive, diesel, powersports, agricultural, and fleet applications. Many of these products are engineered to address specific performance challenges, such as reducing wear, improving fuel efficiency, and mitigating operational issues in demanding conditions.
Industry analysts view dollar share growth as a key indicator of a brand’s competitive health, capturing not only volume gains but also market relevance and pricing strength. Hot Shot’s Secret’s performance this year highlights its increasing traction among both professional users and enthusiast consumers who prioritize performance and reliability in aftermarket products.
As the automotive aftermarket continues to evolve with advancing technologies and shifting consumer preferences, this accolade affirms Hot Shot’s Secret’s role as a growth leader. It positions the brand to build further on its retail success in the year ahead.
Source: Company announcement / Circana Automotive Aftermarket Performance Awards (AAPEX)