DuraMAX Named Title Sponsor of March 1 NASCAR Cup Series Race at Circuit of the Americas
Multi-year agreement launches newly titled DuraMAX Grand Prix at the Circuit of The Americas in Austin, Texas.
DuraMAX, a national brand of vehicle maintenance products, has been named the title sponsor of the NASCAR Cup Series race scheduled for Sunday, March 1, at Circuit of the Americas.
Under a multi-year agreement between RelaDyne, owner and distributor of the DuraMAX brand, and Speedway Motorsports, the event will be branded as the DuraMAX Grand Prix. The race marks NASCAR’s sixth annual visit to COTA and will serve as the third event on the 2026 NASCAR Cup Series calendar.
The 95-lap, 228-mile DuraMAX Grand Prix will be contested on COTA’s permanent road course and follows the season-opening Daytona 500 on February 15 and the February 22 event at EchoPark Speedway. The race is scheduled to begin at 2:30 p.m. CT and will be broadcast nationally on FOX, with radio coverage provided by PRN and SiriusXM Radio. International coverage will reach audiences in more than 195 countries and territories through NASCAR’s global broadcast partners.
“RelaDyne is proud to partner with Speedway Motorsports as the title sponsor of NASCAR at COTA,” said Eric Royse, chief executive officer of RelaDyne. “This event provides a strong platform to showcase the DuraMAX brand while engaging customers, partners, and employees. With RelaDyne headquartered in Texas, the race also holds particular significance for our organization.”
Mike Cooper, chief commercial officer of RelaDyne, said the sponsorship aligns with DuraMAX’s continued growth in the installed automotive market. “The DuraMAX Grand Prix allows us to highlight the performance and reliability our products are designed to deliver across a wide range of applications,” Cooper said. “Motorsports remains an effective platform for brand visibility and customer engagement.”
DuraMAX offers a full portfolio of vehicle maintenance products, including full synthetic, high-mileage, and synthetic-blend motor oils, along with antifreeze, filters, and wiper blades. The brand serves a broad installed market that includes independent installers and large automotive service groups nationwide.
Since 2017, DuraMAX has utilized motorsports partnerships to support brand awareness, with involvement across NASCAR, INDYCAR, and Sprint Car racing. The brand first entered NASCAR in 2022 as title sponsor of a Cup Series race at Dover Motor Speedway and has since appeared in additional high-profile NASCAR events, including the Daytona 500.
“DuraMAX is a strong addition to our NASCAR at COTA partners,” said Mark Faber, general manager of NASCAR at COTA. “Their focus on performance and dependability aligns well with the demands of road-course racing, and we’re pleased to welcome them as title sponsor of this event.”
The NASCAR at COTA weekend begins Friday, February 27, and includes the Focused Health 250 O’Reilly Auto Parts Series race on Saturday, February 28, at 2:00 p.m. Both races will be contested on COTA’s 17-turn, 2.4-mile National Course.
Additional information on ticketing and event logistics is available at NASCARatCOTA.com.
Company Background
About DuraMAX
DuraMAX, Powered by RelaDyne, offers high-quality personal vehicle maintenance solutions, including full synthetic, high mileage, and synthetic blend motor oils, as well as antifreeze, filters, wiper blades, and more. DuraMAX provides a 10-year, up to 500,000-mile engine protection warranty and has been recognized as the best-selling oil brand in the industry by fast lube operators since 2018. For more information, visit DuraMAX.com
About RelaDyne
RelaDyne is the nation’s largest seller of lubricants and a market leader in fuel, diesel exhaust fluid (DEF) and industrial reliability services, serving industrial, commercial and automotive businesses across North America. Founded in 2010 through the merger of four industry leaders, RelaDyne has grown to more than 190 locations through a strategic track record of acquiring top-performing companies. Our mission is simple: deliver lubrication excellence that drives reliability, efficiency, and profitability for our customers. By understanding the unique needs of every partner, our dedicated Associates act as an extension of their operations, providing unmatched products, services, and expertise. Learn more at RelaDyne.com
About Speedway Motorsports
Speedway Motorsports is a leading marketer, promoter and sponsor of motorsports entertainment in the United States. The Company, through its subsidiaries, owns and operates the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Dover Motor Speedway, Las Vegas Motor Speedway, Nashville Superspeedway, New Hampshire Motor Speedway, North Wilkesboro Speedway, Sonoma Raceway, Texas Motor Speedway and Kentucky Speedway. Speedway Motorsports provides souvenir merchandising services through its SMI Properties subsidiaries; manufactures and distributes smaller-scale, modified racing cars and parts through its U.S. Legend Cars International subsidiary; and produces and broadcasts syndicated motorsports programming to radio stations nationwide through its Performance Racing Network subsidiary.