PetroChoice Acquires Badger Lubrication Technologies, Inc. in Wisconsin and Yankee Point Lubricants In Pennsylvania
PetroChoice Expands its Sales and Distribution Footprint in Wisconsin With its Purchase of Badger Lubrication of Milwaukee and Strengthens its Market Position in Pennsylvania with the Purchase of Yankee Point Lubricants.
PetroChoice, a leading provider of lubrication solutions, announced today that it has acquired Badger Lubrication Technologies, Inc., headquartered in Milwaukee, WI. PetroChoice is focused on acquiring best-in-class lubricant distributors to expand both its service offering as well as its geographic footprint. “Badger is a great family owned company whose core values include a deep dedication to its employees, a commitment to building strong customer relationships and an unwavering focus on quality. This makes them a natural fit to grow with PetroChoice,” said Steve King, Executive Vice President (EVP) of PetroChoice’s West Division.
Mike Havenga, Regional Vice President (RVP) of PetroChoice’s West Division added, “The Halvorson Family has built a great company that already approaches the Lubricants industry in a way reflective of PetroChoice. Because of this, their work ethic and resultant customer loyalty, I am comfortable that we will have a great transition and experience continued growth in the Wisconsin marketplace.”
|From Left to Right: Mike Havenga – RVP West Division PetroChoice, Nicole Halvorson – Sales Manager, Jeremy Halvorson – Facility Manager, Mavis Halvorson – Consultant, PetroChoice (Formerly Badger CEO), Steve King – EVP West Division PetroChoice|
The Halvorson Family will continue to be active in the company. Mavis Halvorson, the former CEO of Badger, will continue as a Consultant with PetroChoice, while Nicole and Jeremy Halvorson will assume the roles of Sales Manager and Facility Manager respectively for the Milwaukee location. Says Mavis, “Partnering with PetroChoice gives us ready access to technology, industry experience and resources to support our growth and take our business to the next level.”
Badger Lubrication Technologies, Inc. is a high quality full service distributor operating primarily in Wisconsin. The company provides a broad range of lubricants and specialty products for the passenger vehicle lubricant (PVL), commercial, and industrial markets. Their distribution reach today covers much of Eastern and Southeastern Wisconsin and a small portion of Northern Illinois. “Acquiring Badger expands our footprint in Wisconsin, and allows us to expand on our gains in the region around Milwaukee and Chicago,” said Mike Havenga. Jeremy and Nicole Halvorson agreed and added that they are excited to join the PetroChoice team and believe that their extensive knowledge and experience will help PetroChoice grow in the future.
The Yankee Point Lubricants Acquisition
On September 28, 2015 Steve Henderson sold his company, Yankee Point Lubricants, to PetroChoice after 15 years in the Philadelphia regional market. “With a strong presence in the PVL market including repair, tire, and muffler shops, Yankee Point is a nice addition to our overall marketing plan for growth at PetroChoice,” said Fran Orobono Jr., RVP of the East Division of PetroChoice. He added, “Steve has developed a strong loyal customer base and will remain with PetroChoice as the primary point of contact for them.”
Mr. Henderson commented, “This was not an easy decision as there were a few companies that I was considering selling to, but after getting to know PetroChoice over the past year I felt they were the best fit to take my company to the next level. My customers will benefit immensely from this new opportunity.”
PetroChoice is a leading value-added provider of petroleum based lubrication products and services with 29 locations throughout the Mid-Atlantic, Midwest, and South-East Regions. The Company provides its customers with Lubrication Solutions to meet their Safety, Savings, and Sustainability goals. PetroChoice distributes an extensive product offering of lubricants, coolants, metalworking fluids, equipment, heaters, lifts, auto-lube and filtration systems, and contamination control devices backed by unmatched technical expertise and services.
For more information about PetroChoice visit www.petrochoice.com.