PetroChoice, a leading provider of lubrication solutions, announces the opening of its newest location in Lamesa, TX. The new facility is the 52nd location for PetroChoice and will serve as a distribution center for Western Texas and Eastern New Mexico.

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Building on PetroChoice’s expansion from the acquisition of Universal Lubricants last year, the Lamesa location solidifies the PetroChoice footprint in Western Texas. This location will enhance service to the Permian Basin region, a large oil and natural gas producing area, as well as accommodate future growth.

“The Lamesa expansion is a key step in PetroChoice’s continued growth strategy and we are one of the few lubricant distributors investing in new greenfield locations to support current and future customers,” says Rick Palmore, Regional Vice President of PetroChoice’s Western Region. “Our Lamesa branch will carry a full line of high-quality products to serve the industrial, commercial and automotive businesses. PetroChoice will also provide our trusted and proven services to add value to our customers.”

PetroChoice combines deep operational and equipment expertise with value-added lubrication services to create a platform for customer success. Laboratory services, including the company’s Engine Guard^® oil analysis program and LifeLines^® equipment maintenance program, allow heavy-duty equipment owners and operators the ability to improve efficiencies with their major capital assets. PetroChoice also offers automatic lubrication systems and customized equipment programs for complete customer support.

“Expanding our footprint allows us to further serve a new audience in this area and offer an unparalleled level of sales, service and distribution capabilities,” added Palmore.

“PetroChoice is committed to putting our customers first, driving improvements in the way we deliver products and services,” says Gary Shaffer, Operations Vice President of the Western Division. “This is the ideal location to better provide our comprehensive programs to the West Texas market.

About PetroChoice:
PetroChoice is one of the largest petroleum-based lubricant distributors in the United States, providing business solutions for industrial, commercial, and passenger automobile customers. The company, headquartered in Fort Washington, Pennsylvania, operates 52 locations across the U.S. and employs some of the nation’s most knowledgeable technical experts of petroleum lubrication and equipment. PetroChoice is a portfolio company of Golden Gate Capital. For more information about PetroChoice, please visit Petrochoice.com.