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RelaDyne Acquires Western Marketing, Inc.


As reported in JobbersWorld on April 27, 2017, “RelaDyne Enters Agreement to Purchase Western Marketing, Inc.” Well the deal is done!

RelaDyne acquires Texas-based regional lubricants distributor, Western Marketing, Inc., the largest acquisition in the company’s history.

RelaDyne, one of the nation’s leading providers of lubricants, fuel, diesel exhaust fluid (DEF), and industrial reliability services, has officially closed on its acquisition of Western Marketing, Inc., a leading regional distributor of petroleum products based in Abilene, Texas. The transaction is an enormous gain to RelaDyne’s geographical footprint and market share as well as a positive portfolio expansion for the Western Marketing customers.

Founded in 1953, Western Marketing, Inc. (WMI) supplies bulk and packaged lubricants to customers utilizing internal combustion engines primarily for transportation, agriculture, and energy pumping and gathering systems. WMI services West and North Texas markets reaching into Oklahoma, Kansas, Arkansas, New Mexico, Colorado, and Louisiana.

“This partnership with RelaDyne is the right next step for Western Marketing,” said Robert Sullivan, Western Marketing CEO. “As we forged our partnership with RelaDyne, I have learned that both companies share similar leadership values and business philosophies. RelaDyne will offer our two greatest assets (our associates and customers) many great rewards. Our Western Marketing associates will have great career opportunities and benefit programs. Our Western Marketing customers will have industry leading reliability services and expanded product programs to enhance their profitability. Our entire team is excited about the future!”

“The closing of the Western Marketing, Inc. acquisition signifies a substantial growth in our size and capabilities in the South Region for RelaDyne,” stated Larry Stoddard, RelaDyne President and CEO. “I have personally been very impressed by the associates of Western Marketing. We are truly pleased to welcome this great team of industry leaders to the RelaDyne family. We certainly share in the excitement about the future with this addition to our business.”

RelaDyne continues to be the “Acquirer of Choice” in the lubricants, fuel, and reliability segments. “The acquisition of Western Marketing, Inc. is the largest acquisition to date for RelaDyne,” said RelaDyne CSO, Jeff Hart, who leads RelaDyne’s M&A activities. “We are continually looking to acquire leading businesses with great people and great customers – Western Marketing is another perfect example of that. Our M&A team at RelaDyne is focused on adding new geography, new capabilities, and more density within our current footprint as we continue to create a national distribution platform.”

About Western Marketing, Inc.
Western Marketing Inc. is a leading, multi-branded lubricant distributor serving customers across seven states with an emphasis on truck fleets, agricultural, automotive repair shops, car dealerships, gas engine oil users, manufacturing plants and wind turbine sectors. Those interested in more information can contact the Abilene, Amarillo, Dallas-Fort Worth, Longview, Lubbock, Monahans, Texas and Stroud, Oklahoma offices to learn more about the lubrication products, services and equipment offered.

About RelaDyne
RelaDyne, headquartered in Cincinnati, Ohio, is one of the nation’s leading providers of lubricants, fuels, diesel exhaust fluid (DEF), and reliability services for industrial, commercial, and automotive businesses in the United States. RelaDyne was formed in 2010 by the combination of four well-established industry-leading companies and has since grown to more than 60 locations by strategically acquiring other industry leaders in the lubricant, fuel distribution, and industrial service segments. For more information, visit

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