ExxonMobil Announces Six Lubricant Distributors Achieve Gold Status in Circle of Excellence Program
ExxonMobil recently announced that six lubricant distributors have earned Gold tier distinction in the 2024–2025 US Circle of Excellence (COE) program. The recognition is based on specific business outcomes and behaviors tied to sales growth, marketing expertise, and operational excellence throughout the 2024 calendar year.
Lard Oil, Parkland USA (Farstad Oil, Rhinehart Oil, Conrad & Bischoff, Tropic Oil), Wallis Lubricants, Moove, Stern Co., and Morgan Distributing, Inc. are the Gold-tier COE distributors for 2025.
In the following company overviews, representatives from each distributor shared their perspectives on the significance of this achievement and how they plan to celebrate this milestone.
Lard Oil
For over a century, Lard Oil has set the standard in the petroleum industry with its commitment to service, innovation, and excellence. In that time, the company has grown into one of the largest authorized Mobil distributors in Louisiana and Mississippi, with over 600 employees, 20 convenience stores, and 9 bulk plants. Beyond fuel and lubricants, Lard Oil provides specialized services including oil purification, fleet management, and proactive reliability solutions.
Parkland USA (Farstad Oil, Rhinehart Oil, Conrad & Bischoff, Tropic Oil)
GM Rockies ROC Parkland USA
Parkland Corporation is a leading North American fuel distributor, marketer and convenience retailer headquartered in Calgary, Alberta. Established in 1922, and with approximately 4,000 locations, the company’s international operations extend across Canada, the United States, and the Caribbean, serving a wide range of retail, commercial, and wholesale customers. Parkland USA has four ROCs (Regional Operating Centers) across 8 states in the Western US and Florida: Rhinehart (CO, UT, WY, NM, AZ), Farstad (MT, ND, WY), Conrad & Bischoff (ID), and Tropic Oil (FL).
Wallis Lubricants
Managing Director Lubes Wallis Lubricants
Wallis Lubricants, Missouri’s largest authorized ExxonMobil Distributor, excels in providing top-tier products, tailored solutions, and exceptional service. Known as a premier lubricant supplier, Wallis has expanded into Virginia. Their employees’ pride and customer trust demonstrate their dedication to building relationships. Wallis offers a unique mix of products, services, and industry experience. Their goal is to offer convenient business solutions and be a value-added partner for customers, helping them grow their businesses.
Moove (formerly PetroChoice)
President
Moove North America
Moove is a global lubricant solutions company and one of the largest lubricant producers and distributors in the United States. Headquartered in King of Prussia, Pennsylvania, the company operates over 50 strategically located distribution centers across 25 states. Moove offers an extensive and high-quality product portfolio across industrial, commercial, and passenger vehicle customer segments, building enduring customer partnerships through premium products, exceptional service, and technical support.
Stern Oil
President
Stern Co.
“We are honored to be recognized with Gold Status in ExxonMobil’s Circle of Excellence program. This achievement is a direct reflection of our team’s commitment to excellence across every aspect of our business—from safety and product integrity to branding, service, and sales expertise. Being one of only six distributors nationwide to earn Gold Tier status for 2024–2025 reinforces our dedication to delivering exceptional value and support to our customers. We are incredibly proud of this milestone and plan to celebrate with our employees and customers who make this success possible. This recognition fuels our drive to keep raising the bar in the lubricant distribution industry.” – Daniel Rausch
Stern Co. is a leading distributor of industrial lubricants and petroleum products, serving Nebraska, South Dakota, and more. As an authorized distributor of ExxonMobil lubricants, Stern Co. offers a full range of premium products, including motor oils, industrial lubricants, greases, and specialty fluids, trusted across the automotive, manufacturing, and transportation industries. With decades of experience, Stern Co. delivers tailored lubrication solutions supported by services like technical expertise, inventory management, and timely delivery.
Morgan Distributing, Inc.
Chief Executive Officer
Morgan Distributing, Inc.
“On behalf of everyone at MDI, I want to express our sincere gratitude for this recognition. It’s a tremendous honor to achieve this prestigious award! Receiving this award means a great deal to everyone at MDI as it was a full team collective effort. Winning Circle of Excellence Gold isn’t winning the award, it guides us to how we conduct business. It reflects not only the strong results we’ve achieved but also the spirit of partnership, trust, and shared goals that have guided our collaboration in serving the customers. It is a shared success made possible by consistent excellence in product, quality, service and support. We’re excited to keep building on this momentum and to drive even greater achievements in the future. We look forward to building the road ahead on this success.” – Allison Matusin
Morgan Distributing, Inc. (MDI) is a premier distributor of lubricants and petroleum products, proudly serving the Midwest since 1956. Headquartered in Decatur, Illinois, MDI operates across Illinois, Missouri, Indiana, Iowa, Kentucky, and Arkansas, offering a full spectrum of premium products across various industries, including automotive, commercial, heavy-duty, construction, power generation, and general manufacturing.
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