TruSouth Oil, an industry leader in the blending and packaging of automotive and industrial lubricants, has launched a marketing campaign in five key markets: Shreveport, Dallas, Indianapolis, Pensacola-Mobile and Orlando. The campaign promotes TruSouth’s innovative new product for do-it-yourselfers, TruFuel, the first pre-mixed fuel engineered for 2-cycle equipment – the engines most commonly found in chainsaws, leaf blowers and trimmers.
According to Michael Moorhead, the company’s President, “TruFuel is not typical pump gas. Our ethanol-free product is a mix of high performance fuel components, precisely blended with an advanced synthetic lubricant. You’ll experience a noticeable improvement in your equipment’s performance from this high-octane fuel. But, perhaps best of all, it’s ready to use and will last a very long time. The days of messy, time-consuming mixing of oil and gas are over.”
The campaign officially kicked off last week with television and online advertising. “The most noticeable aspect of our integrated marketing campaign will be our television advertising,” says Chris Creedon, Vice-President of Marketing. “But, there will be many other very interesting, innovative elements supporting our efforts to quickly build loyalty among consumers that say they have been wanting this product for a very long time.”
TruFuel is now available nationwide at retailers such as Lowe’s, Home Depot, and Walmart, in addition to approximately 3,500 independent outdoor power equipment dealers.