Castrol Industrial North America Announces the Launch of the Performance Biolubes Product Line
Castrol Industrial North America Inc. announced the launch of the Performance Biolubes product line.
“The inclusion of the Performance Biolubes technology into our portfolio is an important milestone for the Castrol lubricants business. Today’s success exemplifies Castrol’s strategy to move quickly into new markets and capture key market transitions. It is the first of many steps towards taking our business to the next level as the company develops new offers for our customers and drives a future generation of environmentally responsible products in the industry,” stated John Carey, senior vice president of Castrol’s Aviation, Industrial, Marine and Energy Businesses.
The Performance Biolubes technology platform adds a range of bio-based lubricants, and metalworking fluids to Castrol’s existing line of lubricants supplied to the aviation, industrial manufacturing, marine and energy markets. Initially these products will be available in North America with plans for future roll out to Castrol’s global operations.
At its inception in 1991, the Performance Biolubes technology began as a research project at the University of Northern Iowa. Guy Chiatello, Senior Technical Advisor of Castrol Industrial’s Performance Biolubes team commented, “We are on the cusp of a major change in the lubricants industry, and Castrol is striving to lead that change with the addition of the Performance Biolubes cutting edge technology into their portfolio. That’s what’s exciting to me.”
Dave Fuerst, President of Castrol Industrial North America said “with this expansion in our offering, Castrol will have an impressive line of environmentally responsible products available to our industrial customers. New technology is a core element of Castrol’s strategy to increase our momentum in the B2B lubricants market and to capture the market transition to more environmentally responsible products”. The new offering complements Castrol Industrial’s broader “Responsible” vision, which seeks to deliver safety, community involvement, product stewardship and support of customers’ environmental goals.