Chevron Products Company announced that it is consolidating its gas engine oils under the Chevron HDAX brand. The focus of the consolidation is on retaining the best products from Chevron’s global portfolio, assuring customers have technology that has been proven in both the lab and the field. Chevron has built its new HDAX Gas Engine Oil line in a way that simplifies the product selection process.
Customers will benefit by being able to easily identify which products best suit their needs. Lubricant resellers will benefit from having a streamlined product suite that is easier to sell and manage from an inventory perspective.
The new three-tier HDAX product line will employ a numeric system for easy identification of the appropriate product for the desired application. In this new configuration, customers will find HDAX 7000, 5000 and 3000 series products, with higher numbers indicating a greater level of performance. Different products will be available at each tier (e.g., HDAX 5500, HDAX 5300) to meet varying market and application needs.
“Chevron consistently looks across its global portfolio to evaluate how it can be improved to better meet the ever-changing needs of its customers,” said Jim Gambill, Delo and Industrial Brand Manager. “By eliminating product line complexity and focusing on only the best products from around the globe, we offer our customers and marketers the best available lubricants, ensuring maximum performance and equipment reliability.”