MARKETER RELATIONS 2012
Universal Lubricants Partners with Interstate Distributor Company
October 2, 2012 – Universal Lubricants announced a business partnership with Interstate Distributor Company. Under the agreement, IDC converted its trucking fleet of over 1,300 units to the ECO ULTRA® engine oil line. IDC’s fleet features state-of-the-art, fuel-efficient technologies that minimize environmental impacts while also maximizing economic benefits to the company. IDC selected ECO ULTRA because it helps address both priorities. Click for more
Universal Lubricants Celebrates Two Year Partnership with Superior Honda of Omaha
August 7, 2012 – Universal Lubricants, a manufacturer and distributor of premium lubricants, announced that Superior Honda of Omaha has reached the two year endorsement milestone supporting ECO ULTRA®. Superior Honda of Omaha, a recipient of the Honda President’s Award for eight consecutive years, recommends ECO ULTRA as a preferred product because of its dual focus on sustainability and performance excellence. The dealership has performed more than 2,000 oil changes using ECO ULTRA, the motor oil made from re-refined base oil. Click for more
Apache Oil Company Announces Non-Exclusive Distributor Agreement with Castrol Lubricants
June 29, 2012 – BP Lubricants USA Inc., in its continuing efforts to strengthen their Distributor Network in the Houston, TX marketplace, has awarded a non-exclusive distributor agreement for packaged and bulk lubricants to Apache Oil Company located in Pasadena Texas. The addition of Castrol automotive and heavy duty lubricants provide Apache a great premium product line to help current and new customers keep equipment on the road, and on the job, cost effectively. Click for more
Chevron Raises the Bar with its 1st Source Elite Marketers
March 7, 2012 – Whereas Chevron set the bar high with its Signature Class marketer requirements, it moved the bar even higher this year when it announced its new 1st Source Elite Marketers. In short, Chevron says 1st Source Elite Marketers are those with a passion to win and commit to the Chevron brand. To wear the badge of a 1st Source Elite Marketer and enjoy the benefits, Chevron marketers must meet certain volume requirements. One such requirement is the purchase of 75% of their lubricant and coolants from Chevron (inclusive of branded and private label); and meet a minimum volume commitment of 750 thousand gallons a year. Then there is growth. 1st Source Elite Marketers are required to post a minimum of 1% growth in premium products from 2011 to 2012 and 5% growth in coolant volume over the same period. Click for more
Congrats to Sun Coast Resources!
Feb 16, 2012 – Chevron Lubricants, maker of the Delo® brand of technologically advanced engine oils, lubricants and coolants, recently awarded Sun Coast Resources, a Houston-based petroleum distributor, a new package delivery truck in acknowledgement of its strong growth in 2011. The giveaway was part of the “Chasing the Truck” promotion, which was open to Chevron lubrication distributors in the U.S. and Canada, and was designed to award outstanding growth in sales of qualifying Delo products. Click for more