Valvoline and Concacaf Announce Partnership Extension for 2021 Gold Cup, 2021 Concacaf Nations League Finals
The Leading Supplier of Premium Branded Lubricants and Automotive Services Will Help Amplify Region’s Premier Men’s National Team International Soccer Tournament
Valvoline Inc., a leading worldwide supplier of premium branded lubricants and automotive services, and the Confederation of North, Central American and Caribbean Association Football (Concacaf) announced today a year-long partnership extension, naming Valvoline the official motor oil and lubricant of the 2021 Concacaf Gold Cup, and partner of the 2021 Concacaf Nations League finals.
The Gold Cup is the region’s flagship men’s national team competition in which the best national teams from North and Central America and the Caribbean compete to be crowned regional champion. The tournament engages millions of fans across the region and will provide a great platform for Valvoline to join the fervor and fandom.
Valvoline will serve as an official marketing partner of the 2021 Concacaf Gold Cup, delivering statistics and infographics to fans throughout the tournament via a unique digital platform. New this year, Valvoline will also own “Extra Time” – the additional minutes of gameplay immediately after regulation during the first and second half of each Concacaf Gold Cup and Concacaf Nations League Finals matches.
“Valvoline has been a great partner for Concacaf in previous Gold Cups, and we are excited to welcome them back and to work with them in our inaugural Concacaf Nations League Finals,” said Concacaf Chief Commercial Officer, Heidi Pellerano. “Fans in our region are well connected to the soccer teams and players they support, and Valvoline’s new digital platform will help take this to the next level by providing easy access to stats throughout the 2021 Gold Cup,” added Pellerano.
The partnership will forge a deeper connection with soccer’s engaged fan base by creating unique experiences and offerings that bring people together. Valvoline will have a major presence during the tournament’s pregame celebrations, and as part of the agreement, the automotive service leader is partnering with O’Reilly Auto Parts to expand reach to retail consumers through advertising, digital, social and pre-game activations.
“We are proud to once again be an official marketing partner of the 2021 Concacaf Gold Cup,” said Tim Ferrell, Valvoline vice president of brand equity and consumer marketing. “We look forward to helping enhance the excitement of the Nations League Finals and Gold Cup matches and showing Valvoline’s global commitment to innovation and world-class products.”
Taking place every two years, the Concacaf Gold Cup is the region’s flagship men’s national team competition, drawing large crowds and millions of television viewers. A celebration of soccer, sportsmanship, and culture, the 2021 Concacaf Gold Cup will air nationally on the Univision and FOX family of networks and by television partners to fans in countries around the world.
The 16th edition of the competition, which features 16 national teams, will be held in 11 stadiums in eight major metropolitan cities across the United States from July 10 to August 1, 2021.
The inaugural edition of the Concacaf Nations League Finals is the culmination of a hugely exciting inaugural CNL Group Stage which saw 102 official matches involving all 41 Concacaf Member Associations take place in the September, October and November 2019 FIFA match windows. The four winners of the League A groups – Costa Rica, Honduras, Mexico and USA – will face off in the Finals at Denver’s Empower Field at Mile High, on June 3 and 6, to crown the historic first-ever champions.
Soccer United Marketing supported Concacaf in the delivery of this important commercial partnership for this summer’s Gold Cup.
The Confederation of North, Central America and Caribbean Association Football (Concacaf) is the governing body for football in North America, Central America and the Caribbean, and one of the six continental confederations that comprise FIFA. Concacaf is composed of 41 Member Associations, including nations and territories from Canada in the north, south through Central America and across the Caribbean to Guyana, Suriname and French Guiana on the South American continent. Concacaf provides manages a network of unified competitions and development activities to unite this diverse region in football, with the goals of actively promoting universal access to our sport and raising the quality of football across the Confederation.
Valvoline Inc. (NYSE: VVV) is a leading worldwide marketer and supplier of premium branded lubricants and automotive services, with sales in more than 140 countries. Established in 1866, the Company’s heritage spans more than 150 years, during which time it has developed powerful brand recognition across multiple product and service channels. Valvoline ranks as the No. 3 passenger car motor oil brand in the DIY market by volume. It operates and franchises more than 1,500 quick-lube locations, and it is the No. 2 chain by number of stores in the United States under the Valvoline Instant Oil ChangeSM brand and the No. 3 chain by number of stores in Canada under the Valvoline Great Canadian Oil Change brand. It also markets Valvoline lubricants and automotive chemicals, including Valvoline EV Performance Fluids; Valvoline Hybrid Vehicle Full Synthetic motor oil; Valvoline High Mileage with MaxLife technology motor oil for engines over 75,000 miles; Valvoline Advanced Full Synthetic motor oil; Valvoline Premium BlueTM heavy-duty motor oil; Valvoline Multi-Vehicle Automatic Transmission Fluid; and ZerexTM antifreeze. To learn more, visit www.valvoline.com.
™ Trademark, Valvoline or its subsidiaries, registered in various countries
℠ Service mark, Valvoline or its subsidiaries, registered in various countries
About Soccer United Marketing:
Soccer United Marketing (SUM) has become the preeminent commercial soccer enterprise in North America overseeing commercialization, marketing, promotion and operational execution of the region’s most successful soccer entities. SUM holds exclusive rights to Major League Soccer, the United States Soccer Federation, the Mexican National Team (for the U.S. market) and CONCACAF properties.