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Pennzoil is Making a Splash with Pennzoil Platinum and Utra Platinum with PurePlus Technology

When surfing channels this past weekend I had to stop at a new commercial showcasing Pennzoil’s new PurePlus Technology; it was different. The ad sent the message that Pennzoil Platinum and Ultra Platinum motor oils are now made with PurePlus technology. Instead of motor oils refined from crude oil, the ad makes it clear that Pennzoil Platinum and Ultra Platinum synthetic motor oils are born from base oils that come from clean natural gas. And that motor oils made with this technology represent the next generation in performance.

So here we are; gas-to-liquid base oils have finally, officially, and as many anticipated, entered the US market in the bottles of a brand leader. It will be interesting to see how the competition responds to some of the claims.

Check out Pennzoil’s PurePlus webpage for more and to see how Pennzoil says Pennzoil Platinum and Ultra Platinum motor oils with PurePlus technology stack up against the competition.

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