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RelaDyne Launches Online Ordering to Customers

RelaDyne, one of the nation’s leading providers of lubricants, fuel, diesel exhaust fluid (DEF), and industrial reliability services, has launched, an online ordering and account management platform, to its more than 16,000 customers. The site gives customers the ability to order RelaDyne products, view account histories, and more.

rdyexp“The pilot phase of RelaDyne Express began with several customers in Cincinnati and Houston.  After testing thoroughly, implementing enhancements, and receiving positive feedback from pilot customers, we are very excited and ready for our December launch of RelaDyne Express,” says Jess Brown, Chief Information Officer for RelaDyne.

RelaDyneExpress enables all RelaDyne customers to easily and reliably order products from RelaDyne anytime, anywhere, from any device. “RelaDyneExpress is another value-added and industry leading tool that positions RelaDyne as a market leader,” states Larry Stoddard, President and CEO of RelaDyne. Customers can create favorites lists to easily order their frequently purchased items or browse RelaDyne’s complete product list for other related automotive, commercial, and industrial products. RelaDyneExpress is also built not just for buyers but accounting personnel as well, with easy access to order histories, invoices, and open orders.

To gain access, RelaDyne customers can go to and click the sign up button to fill out the access form. From there, they will receive unique login information and be ready to place their first order.

“Our goal is to make RelaDyne even easier to do business with while increasing our customers’ profitability by lowering their transactional costs,” states Dan Oehler, Vice President of Sales and Marketing for RelaDyne. “RelaDyne Express creates easy ordering from customer specific Favorites lists and past orders while giving online access to all sales orders and invoices.  It’s another platform that places RelaDyne further into leading edge technology for lubrication marketing and distribution.”

About RelaDyne
RelaDyne, headquartered in Cincinnati, Ohio, is an industry leading lubricant, fuel, and DEF distributor providing customers with integrated reliability management services for industrial and commercial businesses in the US. Four industry leaders – Mid-Town Petroleum, Inc. (Bridgeview, IL), Oil Distributing Company (Cincinnati, OH), The Hurt Company, Inc. (Houston, TX) and Pumpelly Oil Company (Sulphur, LA) – joined to form RelaDyne on Nov. 8, 2010.  Now, RelaDyne’s distribution platform spans 23 locations serving 13 states in the Central US. For more information, visit

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