ARG Branded Lubricants get new Look

American Refining Group Inc. (ARG) introduced this week the new logo for the Made in USA-certified refinery’s house brand of blended lubricants.

As part of the new logo, industry partners and customers will recognize the traditional red and black windmill that has been ARG’s mark for decades.

The company’s blended lubricants team first shared the image this week at the 73rd Society of Tribologists and Lubrication Engineers (STLE) Annual Meeting & Tradeshow in Minneapolis.

Blended Lubricants Business Manager Todd Cawley said, “We were so excited to share this news at STLE, especially when we have already received some really positive feedback from distributors who formerly did business with us and are eager to re-establish that relationship.”

ARG President and Chief Operating Officer Jeannine Schoenecker said, “First and foremost we are American Refining Group, so we wanted to stay true to the customary design that our partners have come to associate with us.

“Furthermore, both our leadership and our customers felt it was imperative that we include the phrase, ‘Made in Bradford, Pa., USA,’ ensuring that it appears front and center on all of our labels and packaging.”

Of the brand’s “Specialty Lubricants” tag, Senior Vice President – Sales, Marketing and New Business Development Neal Zuzik added, “One of the things that really distinguishes ARG from our competitors is that our smaller size lets us produce specialty blends and finished products that meet unique customer needs when other, bigger refiners can’t. Highlighting this competitive advantage within the brand name was important.”

ARG’s unique, privately owned refinery is situated on approximately 131 acres in Bradford, Pa., the heart of McKean County and the birthplace of the domestic oil industry more than 100 years ago. The refinery has a rated capacity of 11,000 barrels per day and processes light, sweet, paraffinic crude available domestically. ARG purchases the majority of its crude from sources in Pennsylvania, Ohio, New York and West Virginia.