RelaDyne, one of the nation’s leading providers of lubricants, has partnered its premier automotive brand, DuraMAX as a preferred supplier to over 800 franchised Meineke locations in the U.S. & Canada.
“Partnering with the MDPCI as a supplier to Meineke franchisees is a welcome venture to expand our DuraMAX brand throughout their many locations,” said David Gempel, RelaDyne Strategic Account Business Development Manager. “We are excited to serve Meineke and their customers with our trusted DuraMAX brand.”
Beyond the dependable, engine protecting and broad product offering, DuraMAX offers retention-focused marketing tools and services to help our customers drive accelerated, repeat business while increasing their profitability.
“DuraMAX is the industry’s fastest-growing brand for good reason,” said Dan Oehler, VP of Sales & Marketing. “Partnering with the MDPCI is a great way to solidify the power of our DuraMAX brand in the marketplace.”
“We are excited to offer the DuraMAX portfolio of products to our Meineke franchises and their customers,” said Paul Repetti, MDPCI President. “We are confident DuraMAX will bring limitless value to our franchisees.”
About Meineke Car Care Center
Meineke Car Care Center was founded 1971 in Houston, Texas by Sam Meineke. Meineke Car Care Center provides oil changes, maintenance and repair services at its 800+ franchise locations across the United States & Canada.
About DuraMAX, Powered by RelaDyne
DuraMAX is a line of high quality and affordable vehicle maintenance solutions, including full synthetic, high mileage, and synthetic blend motor oils, antifreeze, filters, wiper blades, brake cleaners, power steering fluids, and more. DuraMAX products come packed with Installer-focused retention programs, including service rebates, email marketing, and a 10-year, 300,000-mile engine protection warranty with every DuraMAX oil change. Visit http://www.DuraMAXoil.com to learn more.