TotalEnergies Marketing Canada Inc., a leader in automotive lubrication innovation, announced a major shift from mineral-based to synthetic engine oil technology. This strategic transition underscores its commitment to delivering enhanced engine protection and performance while promoting sustainable practices and environmental responsibility.

“The automotive and heavy-duty markets are increasingly shifting towards synthetic or fully synthetic motor oils. While traditional mineral oil is not yet obsolete, it is becoming less essential as synthetic technology oils easily meet the demand. We now offer our customers an alternative range that is flexible and accessible for their consumers. We are proud to officially launch our Quartz 7000 range for automobiles and highlight our Rubia Optima 1300 range for heavy-duty vehicles.” says Pascal Tran, Commercial Director, TotalEnergies Marketing Canada Inc.